Looking for the best email marketing platform? Here's a quick rundown of top options and their costs:
- Campaigner: From $59/month for 5,000 contacts
- Zoho Campaigns: Free for up to 2,000 contacts, paid plans from $3/month
- SendPulse: Free for up to 500 subscribers, paid plans from $8/month
- MailerLite: Free for up to 1,000 subscribers, paid plans from $10/month
- Moosend: Free for up to 1,000 subscribers, paid plans from $9/month
Key factors to consider:
- Pricing structure (per subscriber vs per email sent)
- Features included
- Ease of use
- Automation capabilities
- Customer support
Quick Comparison:
| Platform | Starting Price | Free Plan | Standout Feature |
|---|---|---|---|
| Campaigner | $59/month | No | Advanced automation |
| Zoho Campaigns | $3/month | Yes | Budget-friendly |
| SendPulse | $8/month | Yes | Multi-channel marketing |
| MailerLite | $10/month | Yes | User-friendly interface |
| Moosend | $9/month | Yes | Cost-effective automation |
Choose based on your business size, budget, and specific needs. Most platforms offer free trials to test before committing.
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The Price Tag
Email marketing software costs can vary wildly. For 5,000 contacts, you're looking at anywhere from $0 to $99 per month. And as your list grows, so does the price:
- 0 – 1,000 contacts: $0 – $39 (Average: $18)
- 5,000 contacts: $0 – $99 (Average: $62)
- 10,000 contacts: $25 – $155 (Average: $100)
- 50,000 contacts: $45 – $345 (Average: $270)
- 100,000 contacts: $65 – $540 (Average: $420)
But hold up. The subscription cost isn't the whole story. You've got to factor in extras like content creation, design, and testing tools.
Pricing Models
Some platforms charge based on your subscriber count. Others? They bill you per email sent.
Take Brevo. Their prices kick off at $25 a month for 20,000 emails. Mailjet? They start at $15 a month for 15,000 emails. These pay-as-you-go plans can be a lifesaver if your email volume fluctuates.
Try Before You Buy
Good news: many platforms offer free trials or stripped-down free versions. It's like test-driving a car before you buy it. Here's a quick rundown:
- Moosend: 30-day free trial
- MailerLite: Free plan for up to 1,000 contacts
- Brevo: 9,000 free emails per month
- Hubspot: Free plan for up to 100 contacts
Making Your Choice
When you're sizing up platforms, don't just look at the price tag. Consider:
- Pricing structure
- Features included
- Deliverability rates
- Integrations
- Customer support
1. Campaigner
Campaigner is an email marketing platform for big businesses with lots of contacts and complex marketing needs. Here's what you need to know:
Pricing
Campaigner's prices depend on how many contacts you have and what features you want:
| Plan | Monthly Cost | Contacts | What You Get |
|---|---|---|---|
| Starter | $59 | 5,000 | A/B testing, 900+ templates, social media tools |
| Essential | $179 | 25,000 | Dynamic content, exclusion lists |
| Advanced | $649 | 100,000 | Automation workflows, API access |
Got more contacts? They have custom plans for that. No free plan, but you can try it for 30 days with up to 1,000 contacts.
Cool Features
Campaigner has some neat tricks up its sleeve:
- Automation Workflows: The Advanced plan has smart tools that can boost your sales. Campaigner says users who use these multi-channel workflows get up to 6x more conversions than basic email campaigns.
- Reputation Defender: This tool keeps your email list clean. It checks email addresses to stop hard bounces that could hurt your sender reputation.
- eCommerce Tools: If you sell stuff online, Campaigner has special plans starting at $79.95 per month. These let you create campaigns based on what your customers have bought before.
Customer Help
Campaigner is big on helping their customers:
- You can get help 24/7 by phone, chat, or email
- They have over 350 articles and videos to help you out
- Paid plans get their own success manager
One happy customer from a furniture company said: "The technical support staff is AWESOME. They help solve issues (usually user made) in short amount of time and they're accessible through chat or over the phone promptly."
Is Campaigner For You?
Campaigner works best for big businesses that send lots of emails and need fancy features. If you have a big email list and budget, and you want things like dynamic content and API access, Campaigner could be great. But if you're a smaller business or just starting out with email marketing, you might find it a bit pricey compared to other options.
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2. Zoho Campaigns
Zoho Campaigns is an email marketing tool that works for businesses big and small. Let's look at what it costs and what you get.
How Much Does It Cost?
Zoho Campaigns has three main plans:
| Plan | Monthly Cost | Contacts | Emails |
|---|---|---|---|
| Forever Free | $0 | Up to 2,000 | 6,000/month |
| Standard | From $3 | 500+ | No limit |
| Professional | From $4.50 | 500+ | No limit |
Got more than 100,000 contacts? Zoho has special plans for you with extra features and support.
What Can It Do?
Zoho Campaigns comes loaded with tools:
- It's easy to use. You can drag and drop to build emails.
- It can send emails automatically based on what your subscribers do.
- You can test different versions of your emails to see what works best.
- You can see how your emails are doing in real-time.
- It follows GDPR rules to keep data safe.
Managing Your Contacts
Zoho Campaigns is great at organizing your email list:
- You can bring in contacts from different places, even from CRM systems.
- You can group subscribers based on what they like.
- You can send very specific emails to different groups.
Getting Help
The help you get depends on your plan:
- All plans get email support and access to a knowledge base.
- More expensive plans can get callbacks from support.
Should You Use Zoho Campaigns?
If you want a tool that's both cheap and powerful, Zoho Campaigns might be for you. The free plan is perfect if you're just starting out. As you grow, you can move to the paid plans for more features.
Big companies can use the high-volume plans to handle lots of emails and get extra support.
Want to try it out? Zoho Campaigns offers a 14-day free trial. You don't need a credit card, and you can manage up to 2,000 contacts and send up to 6,000 emails to see if you like it.
3. SendPulse
SendPulse isn't just another email tool. It's a multi-channel marketing beast that combines email, SMS, web push notifications, and chatbots. Let's dive into what SendPulse offers and how much it'll set you back.
Pricing That Won't Break the Bank
SendPulse's pricing is flexible. You can choose between subscription plans or pay-as-you-go:
| Plan | Monthly Price | Yearly Price | Subscribers | Emails |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 500 | 15,000/month |
| Standard | $8 | $6.40 | Up to 500 | Unlimited |
| Pro | $9.60 | $7.68 | Up to 1,000 | Unlimited |
| Enterprise | $13.44 | $10.75 | Up to 1,000 | Unlimited |
If your email needs go up and down, SendPulse has pay-as-you-go plans starting at $32 for the Standard tier.
Features That Pack a Punch
SendPulse doesn't skimp on the good stuff:
You get a drag-and-drop editor to create eye-catching emails without coding. There are over 130 free templates to kickstart your campaigns. The Automation 360 feature lets you set up smart workflows that respond to what your customers do. And in 2024, they launched AI-powered optimization to help you fine-tune your content for better results.
Room to Grow
The free plan is pretty sweet - you can send up to 15,000 emails a month to 500 subscribers. That's better than Mailchimp's free plan, making SendPulse a solid choice for startups and small businesses.
As your business gets bigger, SendPulse can keep up. The Enterprise plan offers custom solutions for big operations, including unlimited automation and landing pages.
Help When You Need It
SendPulse has your back with 24/7 customer support via email, chat, and phone. No matter what time zone you're in or when you work, they're there to help.
Real-World Impact
While we don't have specific case studies, SendPulse's multi-channel approach seems to work well. A SendPulse rep said:
"Our platform integrates email, SMS, web push notifications, and Viber messaging, providing a comprehensive communication solution for businesses."
This means you can reach your audience in different ways, which could make your campaigns more effective.
Is SendPulse Right for You?
If you want a cost-effective platform that does more than just email, SendPulse is worth a look. It's affordable for businesses of all sizes, and it has advanced features for more complex marketing needs.
Before you commit, try out the free plan to see if SendPulse works for you. As your marketing gets more sophisticated, you can easily upgrade without spending a fortune.
4. MailerLite
MailerLite is an email marketing tool that's easy on your wallet but doesn't skimp on features. Let's take a closer look at what it offers.
Pricing That Makes Sense
MailerLite keeps things simple with its pricing:
| Plan | Monthly Price | Subscribers | Emails |
|---|---|---|---|
| Free | $0 | Up to 1,000 | 12,000/month |
| Growing Business | $10 | Up to 1,000 | Unlimited |
| Advanced | $21 | Up to 1,000 | Unlimited |
As your list grows, so does the price. For 10,000 subscribers, you're looking at $73/month for Growing Business and $110/month for Advanced.
Features You'll Actually Use
The Free plan isn't just a tease. You get landing pages and an email automation builder right off the bat. Upgrade to Growing Business, and you'll get unlimited monthly emails, newsletter templates, and A/B testing.
Want more? The Advanced plan gives you:
- Facebook custom audiences integration
- An AI writing assistant
- Unlimited users (instead of just 3)
- Live chat support
Smart Ways to Save
MailerLite offers a couple of ways to keep more money in your pocket:
- Pay annually and save 15%
- Registered nonprofits get a 30% discount on paid plans
How Does It Compare?
Let's pit MailerLite against Mailchimp for 10,000 subscribers:
- MailerLite: $73/month (Growing Business plan)
- Mailchimp: $135/month (Standard plan)
That's $62 back in your pocket every month!
Real Talk
While we don't have specific case studies, MailerLite's affordability and features make it a hit with small businesses and startups. Here's what Mor Mester, Head of Content Marketing at EmailVendorSelection, has to say:
"Overall, MailerLite works out as a much better value."
Is MailerLite For You?
If you're new to email marketing or running a small business, MailerLite's free plan is tough to beat. As you grow, the paid plans let you scale up without breaking the bank.
MailerLite is all about keeping things simple and fast. If you want to get your email marketing up and running without drowning in features you don't need, it might be just what you're looking for.
5. Moosend
Moosend is an email marketing platform that packs a punch without breaking the bank. Here's what you need to know:
Pricing That Makes Sense
Moosend keeps it simple:
| Plan | Monthly Price | Subscribers | What You Get |
|---|---|---|---|
| Free | $0 | Up to 1,000 | Core features, unlimited emails for 30 days |
| Pro | $9 | Up to 500 | Everything except account manager |
| Enterprise | Custom | Custom | The works + account manager, VIP support |
The Pro plan grows with you. For instance:
- 2,000 subscribers: $10/month
- 5,500 subscribers: $40/month
- 10,500 subscribers: $125/month
Features That Deliver
Even the free plan is loaded:
- Send as many emails as you want
- Set up smart, triggered email sequences
- Build one landing page and form (unlimited in paid plans)
- Track your campaign performance in real-time
Go Pro and you'll also get:
- Transactional emails (order confirmations, password resets, etc.)
- Moosend's SMTP server for reliable delivery
- Team collaboration (up to 5 members, 10+ in Enterprise)
Real Talk from Real Users
Alex Melvani from WWF says:
"Moosend is a user friendly professional platform with a great support team. And the most incredible thing is that it's cost efficient. Thank you Moosend for making my life easier."
Wallet-Friendly Alternative
Moosend can save you some serious cash compared to big names like Mailchimp:
- 8,001 - 10,000 subscribers: Moosend $88/month vs. Mailchimp $135/month
- 10,001 - 25,000 subscribers: Moosend $160/month vs. Mailchimp $310/month
That's up to 45% savings on average.
Take It for a Spin
Moosend offers a 30-day free trial, no credit card needed. Plenty of time to see if it's the right fit.
Is Moosend Your Match?
If you're a small to medium-sized business looking for powerful email marketing that won't drain your budget, Moosend deserves a look. It's user-friendly, packed with features, and priced to compete.
What Works and What Doesn't
Picking the right email marketing platform can make or break your campaigns. Let's dive into the pros and cons of some popular options:
| Platform | Pros | Cons |
|---|---|---|
| Campaigner | - Strong automation - Reputation Defender - 24/7 support |
- Expensive for small teams - No free plan - Complex advanced features |
| Zoho Campaigns | - Budget-friendly - Easy to use - GDPR compliant |
- Basic advanced features - Simple reporting - Limited automation |
| SendPulse | - Multi-channel marketing - Flexible pricing - AI optimization |
- Few native integrations - Basic reporting - Account throttling issues |
| MailerLite | - Good free plan - Easy-to-use editor - Affordable for growth |
- Few templates - Basic automation - Not for large companies |
| Moosend | - Cost-effective - Strong automation - SMTP server included |
- Limited integrations - Basic landing pages - Simple analytics |
Campaigner packs a punch with advanced features, but it might be too much for smaller teams. A furniture company customer raved:
"The technical support staff is AWESOME. They help solve issues (usually user made) in short amount of time and they're accessible through chat or over the phone promptly."
Zoho Campaigns hits the sweet spot of affordability and function for small to mid-sized businesses. But if you need fancy tools, look elsewhere.
SendPulse stands out with its multi-channel approach. A SendPulse rep boasted:
"Our platform integrates email, SMS, web push notifications, and Viber messaging, providing a comprehensive communication solution for businesses."
This versatility could be a game-changer if you want to reach customers on different platforms.
MailerLite is perfect for startups and small businesses on a budget. Mor Mester from EmailVendorSelection said:
"Overall, MailerLite works out as a much better value."
Many users agree, especially when comparing MailerLite's pricing to competitors like Mailchimp.
Moosend offers a solid feature set at a great price. Alex Melvani from WWF shared:
"Moosend is a user friendly professional platform with a great support team. And the most incredible thing is that it's cost efficient. Thank you Moosend for making my life easier."
When choosing your platform, keep these factors in mind:
1. Can it grow with you?
Campaigner and SendPulse are built for bigger operations. MailerLite and Moosend work better for smaller to mid-sized teams.
2. What's the real cost?
Look beyond the sticker price. SendPulse's pay-as-you-go options might save you money if your email volume changes a lot.
3. How easy is it to use?
If you're new to email marketing, MailerLite and Moosend have user-friendly interfaces to get you started quickly.
4. Does it play well with others?
Think about how the platform fits with your current tools. Zoho Campaigns, for example, works great with other Zoho products.
5. What if you need help?
Don't underestimate good support. Campaigner's 24/7 customer service can be a lifesaver when you're in a jam.
Summary and Recommendations
Let's break down the best email marketing platforms based on your business needs and budget:
Small Businesses and Startups: MailerLite
MailerLite is your best bet. It's easy to use and offers a solid free plan for up to 1,000 subscribers. Mor Mester from EmailVendorSelection says:
"Overall, MailerLite works out as a much better value."
Their Growing Business plan starts at $10/month.
E-commerce: Klaviyo
Klaviyo is the e-commerce king. It's pricier (starting at $45/month for 15,000 emails) but packs a punch with its e-commerce integrations and automation features. It's great for segmentation and personalization - must-haves for online stores.
All-in-One Marketing: Mailchimp
Mailchimp is still a solid choice. It's more expensive (starting at $13/month) and has a steeper learning curve, but it offers features beyond just email. It's a true marketing hub.
Budget-Friendly: Zoho Campaigns
Zoho Campaigns is your wallet's best friend. Plans start at just $4/month, with a free tier allowing 6,000 emails per month for 2,000 contacts. It's hard to beat for tight budgets.
Advanced Automation: ActiveCampaign
If you want fancy automation, ActiveCampaign is your go-to. It's pricey (starting at $29/month) but worth it for businesses looking to create complex, targeted campaigns.
Here's a quick price comparison:
| Platform | Starting Price/Month | Standout Feature |
|---|---|---|
| MailerLite | $10 | User-friendly, great free plan |
| Klaviyo | $45 | E-commerce focused |
| Mailchimp | $13 | All-in-one marketing |
| Zoho Campaigns | $4 | Most affordable |
| ActiveCampaign | $29 | Advanced automation |
Pick based on your needs, budget, and growth plans. Use free trials to test drive before you buy.
Sarah Li Cain, a finance writer, nails it:
"Email marketing is still one of the most effective tools to reach and engage with customers."
Choose wisely, and you'll be on your way to email marketing success.
FAQs
Is Constant Contact better than Mailchimp?
It's not a simple yes or no. Both Constant Contact and Mailchimp have their strengths. Let's break it down:
Ease of Use Mailchimp wins here. Forbes Advisor says:
"Mailchimp is more intuitive and user friendly."
If you're new to email marketing or don't have a tech team, this could be a big plus.
Templates Constant Contact takes the cake. NerdWallet points out:
"Constant Contact has a wider variety of templates."
This can save you time if you're always creating different email campaigns.
List Management Mailchimp shines with complex subscriber lists. Capterra notes:
"Mailchimp offers more robust list management."
This matters if you're big on segmentation and personalization.
Reporting Both platforms offer reporting, but they're different:
Constant Contact gives you quick, easy-to-understand reports. Mailchimp dives deeper with more detailed analytics.
So, which is better? It depends on what you need. Think about your tech skills, how complex your email campaigns are, and what kind of reporting you want. That'll help you pick the right tool for your business.
