Mailchimp vs Constant Contact: Feature Comparison 2025

Choosing between Mailchimp and Constant Contact in 2025? Here's what you need to know:

• Mailchimp: Best for startups, e-commerce, and data-driven marketers
• Constant Contact: Ideal for small businesses, non-profits, and event planners

Key differences:

• Pricing: Mailchimp offers a free plan, Constant Contact doesn't
• Features: Mailchimp has more advanced AI and automation, Constant Contact keeps it simple
• Templates: Constant Contact wins with 200+ options vs Mailchimp's 100+
• Ease of use: Mailchimp for tech-savvy users, Constant Contact for beginners

Quick Comparison:

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How They Compare

Mailchimp and Constant Contact are still email marketing giants in 2025. But they're not carbon copies. Let's see how they stack up.

Ease of Use

Both platforms are user-friendly, but they're not identical twins:

Mailchimp is like that cool friend who's easy to hang out with but has hidden depths. Its drag-and-drop editor is a breeze, perfect for newbies. But it's got plenty of tricks up its sleeve for the pros too.

Constant Contact is more like your no-nonsense buddy. It's straightforward and gets the job done. Small businesses and beginners love it because you can hit the ground running.

Email Design Tools

When it comes to making your emails look good, both platforms bring their A-game:

Mailchimp offers over 100 templates, with 7 on the free plan. Their new email builder is slick, and they've even thrown AI into the mix for those times when you need a creative boost.

Constant Contact is the template king, with over 200 options for almost any occasion. Their builder is simpler, which is great if you want professional-looking emails without the fuss.

Here's the lowdown:

Connected Apps and Tools

In 2025, it's all about playing well with others:

Mailchimp is the social butterfly, connecting with over 300 apps and services. If you're juggling multiple tools, Mailchimp's got your back.

Constant Contact is more selective with its friends, but it's got the important ones covered. It plays nice with big e-commerce platforms like Wix, Shopify, and WooCommerce.

Both platforms shake hands with Zapier, opening up a world of automation possibilities.

Mailchimp takes the lead in built-in tools, with fancier automation options. You can create multi-step workflows and use AI for segmentation and product recommendations. Constant Contact keeps it simpler, which works for many small businesses but might leave power users wanting more.

For analytics, both platforms buddy up with Google Analytics. But Mailchimp digs deeper on paid plans, giving you more data to play with.

In 2025, choosing between Mailchimp and Constant Contact is like picking your favorite flavor of ice cream. If you want simplicity and great support, go for Constant Contact. If you're after advanced features and lots of integrations, Mailchimp's your pick. Either way, you're getting a solid platform that can help you reach your audience effectively.

Key Features

Let's look at what Mailchimp and Constant Contact offer in 2025. Both have stepped up their game.

Email Campaign Tools

Mailchimp and Constant Contact both have solid email tools, but they're different beasts.

Mailchimp's email builder is packed with features. It has over 100 templates, with 7 on the free plan. But here's the kicker: their AI Creative Assistant. It makes custom templates based on your brand. It's like having a mini design team.

Constant Contact keeps it simple. They've got 200+ templates, perfect for small businesses who want to look good without the hassle. Their drag-and-drop editor is easy to use, great for beginners.

Quick comparison:

Automated Emails

In 2025, Mailchimp's automation is ahead of the game.

Mailchimp lets you create complex, multi-step workflows. You can use behavior triggers, personalize content, and even use AI for segmentation. It's like having a robot marketing team.

Constant Contact's automation is simpler, but it works for small businesses. You can set up welcome emails, birthday messages, and basic follow-ups. It's good for automation newbies.

Testing Options

Both platforms offer A/B testing, but they're not the same.

Mailchimp goes all out. On paid plans, you can test up to three versions of your campaigns. You can test subject lines, content, send times, and sender names. It's like being an email scientist.

Constant Contact keeps it basic. On their Standard and Premium plans, you can A/B test subject lines. It's not as fancy as Mailchimp, but it gets the job done.

Here's a real example: In early 2024, "Vintage Vibes", a small online store, used Mailchimp's testing to boost their product launch emails. By testing three email designs, they got 15% more clicks and 22% more sales compared to their old campaigns.

Performance and Reliability

Getting your emails into inboxes is make-or-break for email marketing. Let's see how Mailchimp and Constant Contact perform in 2025.

Email Delivery Success

Both platforms talk a big game, but the numbers tell the real story:

Mailchimp brags about a 99% delivery rate. Reality check: In Q1 2024, they hit 89.5%, with a 92.6% average over the last three quarters. Not too shabby, but not perfect.

Constant Contact claims 97% deliverability. Independent tests in January 2024 showed 91.7%, with a 92% average over the past year.

Quick comparison:

Digging deeper into Constant Contact:

• 301,987 out of 402,367 emails hit the main inbox
• 84,582 landed in spam
• 15,798 vanished into thin air

That's 21% of emails playing hide-and-seek in spam folders. Yikes.

Mailchimp squeaks ahead: 76.07% inbox delivery vs. Constant Contact's 75.05%. Photo finish, but Mailchimp takes it by a nose.

Safety and Protection

Both platforms take security seriously, but with different approaches:

Mailchimp goes high-tech:

• Machine learning predicts best send times
• AI tools boost deliverability (details under wraps)
• Custom email domains for a pro look

Constant Contact keeps it simple:

• List management and engagement tracking
• Auto-removal of bounced emails
• Subscriber consent tracking to stay legal

Both offer:

• Email authentication (DKIM, SPF)
• Real-time analytics
• Bounce management

Mailchimp's extras:

• Spam testing tools
• Send time optimization

"With delivery rates that high, both platforms assert themselves as strong competitors in the field", says Marstudio, a digital marketing agency tracking these platforms since 2020.

Bottom line for 2025: Mailchimp and Constant Contact are still email marketing champs. Mailchimp edges out in deliverability and tech, but Constant Contact's not far behind. Your choice? Mailchimp's AI-powered bells and whistles or Constant Contact's no-nonsense approach.

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Costs and Plans

Mailchimp and Constant Contact offer different pricing options in 2025. Let's look at what you get for your money.

Free Options

Mailchimp's free plan is great for small businesses on a budget. You get:

• 500 contacts
• 1,000 monthly emails
• Basic marketing tools
• Simple CRM
• AI creative assistant
• Website and landing page builder

Constant Contact doesn't have a free plan. They do offer a 60-day free trial (30 days outside the US) of their Email plan.

Paid Plans

Both platforms have tiered pricing based on contacts and features:

Mailchimp's Paid Plans:

Constant Contact's Paid Plans:

Prices go up with more subscribers. For 10,000 contacts, Mailchimp's Standard plan costs $135/month, while Constant Contact's is $160/month.

Here's a real-world example:

"Green Thumb Gardening", an online plant shop, switched from Constant Contact to Mailchimp's Standard plan in late 2024. Owner Sarah Chen said: "We saved about $300 a month for our 15,000 subscriber list. Plus, Mailchimp's AI-powered segmentation helped us boost our email open rates by 22% in just two months."

When picking a platform, think about your business size and growth plans. Mailchimp's free plan and lower starting prices are great for startups. But as your list grows, the price gap shrinks.

Constant Contact costs more but offers unlimited emails on all plans – great for high-volume senders. Their Premium plan is pricey but has advanced eCommerce features that could be a game-changer for online stores.

How to Choose

Picking between Mailchimp and Constant Contact in 2025 isn't easy. Your choice depends on your industry, company size, and needs. Let's break it down.

Best Fit by Industry

E-commerce? Mailchimp's your go-to. Its advanced automation and AI-powered segmentation are perfect for online stores.

"Our abandoned cart recovery rate jumped by 28% in just two months. Mailchimp's AI suggestions for product recommendations in emails boosted our average order value by 15%." - Lisa Chen, marketing manager at "Trendy Threads"

Non-profits? Constant Contact's your friend. It's easy to use and has great event management tools.

B2B companies? Mailchimp wins again. Its advanced reporting, A/B testing, and CRM integration make it a powerhouse for lead nurturing.

Local businesses? Constant Contact's straightforward approach and ready-to-use templates are perfect for quick campaigns.

Best Fit by Company Size

Startups and small businesses? Mailchimp's free plan is hard to beat. You get 500 contacts and 1,000 monthly emails. Perfect for testing the waters.

Medium-sized businesses? Constant Contact might be your best bet. Unlimited email sends on all plans can be a game-changer if you've got 10,000+ contacts.

Here's a quick price comparison:

Big corporations? Mailchimp's Premium plan offers advanced segmentation, multivariate testing, and phone support. But Constant Contact's Premium plan, while pricier, provides custom integrations that might be crucial for you.

But here's the thing: it's not just about size. It's about how complex your marketing needs are.

"We started with Constant Contact, but as our marketing got more complex, we needed Mailchimp's advanced features. The transition was smooth, and our email engagement rates improved by 35% in the first quarter of 2025." - Mark Johnson, CMO of SaaS startup GrowFast

So, even if you're small, if you've got complex marketing needs, Mailchimp might be worth the extra cost as you grow.

Summary

Mailchimp and Constant Contact have both upped their game by 2025. Let's break down the key differences to help you pick the right one.

Mailchimp: Marketing Swiss Army Knife

Mailchimp's not just for emails anymore. It's now a full-blown marketing platform. It's great for:

• Startups and small businesses watching their pennies
• E-commerce shops that need everything to play nice together
• Data nerds who love to test and tweak

What's good:

• Free plan if you have under 500 contacts
• AI features that'll make your head spin
• Automation that'll make you feel like a marketing wizard
• A/B testing on steroids

What's not so good:

• Might make your brain hurt if you're new to this
• Phone support? Only if you're paying top dollar

Constant Contact: The Email Pro

Constant Contact knows what it's good at - emails. But it's added some new tricks too. Perfect for:

• Small to medium businesses that want to keep it simple
• Non-profits and schools
• Event planners who need the whole package

What's good:

• So easy, your grandma could use it
• More email templates than you can shake a stick at (200+)
• Customer support that actually picks up the phone
• Event tools that'll make your life easier

What's not so good:

• No free lunch here (but you get 60 days to try before you buy)
• A/B testing is pretty basic

Here's how they stack up:

Real talk: In early 2025, a startup called TechStart ditched Constant Contact for Mailchimp's Standard plan. Their boss, Sarah Lee, said: "Our emails started killing it - 40% more engagement in just two months. Mailchimp's AI and testing tools? Total game-changers."

But it's not all Mailchimp. A restaurant chain, Local Eats, is loving Constant Contact. Their marketing guy, Tom Chen, shared: "Those templates are a lifesaver, and the support team is always there when we need them. We're booking 25% more events since we started using their tools."

FAQs

Is Constant Contact better than Mailchimp?

It's not a simple yes or no. Both platforms have their strong points. Your best pick? That depends on what you need.

Let's break it down:

Ease of Use: Mailchimp wins here. It's more user-friendly, perfect for newbies or those who want a smooth ride.

Templates: Constant Contact takes the cake with more design options. Great if you want ready-to-go layouts.

List Management: Mailchimp shines with better list features. Crucial if you're juggling complex segments or a big subscriber list.

Reporting: Constant Contact keeps it simple. But if you're a data geek, Mailchimp's detailed reports might be your thing.

Here's a quick look:

"Mailchimp is easier to use. Constant Contact has more templates. Mailchimp's list management is stronger. Constant Contact's reporting is simpler, but Mailchimp's is more detailed." - Industry Analysis, October 2, 2024

So, what's the bottom line?

New to email marketing or want user-friendly power? Go Mailchimp.

Crave lots of templates and straightforward reports? Constant Contact might be your match.

Your choice. Your needs. Your call.

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