10 Best Email Marketing Platforms for Small Business in 2025

Looking for the top email marketing tools in 2025? Here's a quick rundown of the best platforms for small businesses:

MailChimp - Best overall, AI-powered features
Brevo - Budget-friendly, pay per email sent
Klaviyo - E-commerce powerhouse
HubSpot - All-in-one marketing suite
MailerLite - User-friendly and affordable
DevriX Email Directory - Compare top tools
GetResponse - Great for webinars
ConvertKit - Built for creators
ActiveCampaign - Advanced automation
AWeber - Trusted name since 1998

Key factors to consider:

Pricing and free plans
Ease of use
Automation capabilities
E-commerce integrations
Deliverability rates
Scalability as you grow

Try free trials to find the best fit for your needs and budget. Focus on providing value to subscribers, not just fancy features.

Quick Comparison:

Platform	Starting Price	Free Plan	Best For
MailChimp	$13/mo	Yes	All-in-one marketing
Brevo	$9/mo	Yes	Budget-conscious
Klaviyo	$20/mo	Yes	E-commerce
MailerLite	$10/mo	Yes	User-friendly
GetResponse	$19/mo	No	Webinar hosting

How We Picked These Platforms

Picking the right email marketing platform can make or break your small business. We created a rating system to find the best options for 2025. Here's how we did it:

We looked at cost first. Small businesses need affordable tools, so we focused on platforms under $60/month. MailerLite's $9/month plan? That's the kind of value we love.

Features matter too. We wanted platforms with easy-to-use builders, automation, mobile-friendly templates, A/B testing, and ways to personalize emails.

But what about when your business grows? We picked platforms that can grow with you, offering plans for bigger subscriber lists and more complex campaigns.

In today's digital world, your email tool needs to play nice with other systems. We gave extra points to platforms that connect easily with popular CRM and e-commerce tools.

We didn't just take the company's word for it. We only looked at platforms with at least 300 reviews on sites like G2 and Capterra. Real users tell the real story.

Our team of email experts got their hands dirty too. We tested each platform ourselves, checking how easy they were to use, the quality of templates, how well emails actually reached inboxes, and how good their customer support was.

We weighted all these factors based on what matters most to small businesses:

Factor	Weight
Cost	25%
Features	25%
Scalability	20%
User Reviews	15%
Expert Analysis	15%

But specs and promises aren't everything. We looked at real results from real businesses. One e-commerce startup saw their click-through rates jump 41% after switching to Klaviyo's advanced segmentation.

MailChimp

MailChimp dominates the email marketing scene, especially for small businesses aiming to make waves in 2025. It's not just popular - it owns 60.51% of the email marketing market share. Why? It's easy to use and packed with features.

What's in the box?

Email builder you can drag and drop
AI that helps write your content
Smart automation and audience targeting
In-depth stats and reports
Plays nice with 300+ other apps

How much does it cost?

MailChimp's got plans for everyone:

Plan	Price	Contacts	Emails/Month
Free	$0	500	1,000
Essentials	$13+	500	5,000
Standard	$20+	500	6,000
Premium	$350+	10,000+	150,000+

The Standard plan at $20/month is where the magic happens. You get AI tools and advanced targeting - stuff that can seriously boost your email game.

Does it actually work?

You bet. MailChimp says businesses using the Standard plan can get $26 back for every $1 spent. That's a 26x return on investment. Not too shabby for small businesses watching their pennies.

An industry expert puts it this way:

"Mailchimp remains a powerhouse with its extensive features, intuitive interface, and established reputation."

What makes MailChimp special?

AI helper designs emails fast while keeping your brand look consistent.
It's not just email - manage SMS, landing pages, ads, and even postcards all in one place.
Free plan is great for newbies: 500 contacts and 1,000 emails a month.
Nonprofits get a 15% discount.

Just keep in mind: as your email list grows, so does the price tag. MailChimp charges per contact, which can add up. But for small businesses wanting an all-in-one marketing tool with killer email features, MailChimp's still a top dog in 2025.

2. Brevo

Brevo (formerly Sendinblue) is shaking up email marketing for small businesses in 2025. It's not just another email tool - it's a Swiss Army knife for growing companies.

Why Brevo Stands Out:

Easy-to-use email builder (drag-and-drop)
Marketing automation that works across channels
CRM built right in
SMS and WhatsApp marketing options
Deep dive analytics and reporting

Here's the kicker: Brevo's pricing is based on emails sent, not contact list size. Got a huge list but don't email often? You could save big.

Brevo's Pricing Breakdown:

Plan	Cost/Month	Emails/Month	What You Get
Free	$0	300/day	Unlimited contacts, basics
Starter	$9+	5,000+	No Brevo logo, A/B testing
Business	$18+	5,000+	Automation, landing pages
Enterprise	Custom	1M+	Advanced stuff, VIP support

The free plan is no joke - 300 emails a day with unlimited contacts. Perfect for startups or small businesses testing the waters.

Need more? The Starter plan kicks off at just $9/month for 5,000 emails. As you grow, you can scale up without emptying your wallet. The Business plan ($18+/month) unlocks the good stuff like automation and landing pages.

Speaking of automation, Brevo's visual workflow builder is pretty slick. You can create complex customer journeys across email, SMS, and even social media. It's like having a marketing team working 24/7.

"Brevo's free forever plan is a goldmine for small businesses, startups, and WordPress bloggers on a tight budget or with smaller email lists." - Brevo Review Author

Brevo plays nice with others, too. With over 70 integrations (including WordPress and WooCommerce), it'll fit right into your existing setup.

Now, it's not all sunshine and rainbows. Brevo's template library isn't huge. You might end up doing more design work than with some other platforms.

But when it comes to getting your emails where they need to go, Brevo delivers (pun intended). With an 89% deliverability score and a 90% inbox rate in spam tests, your messages are more likely to land in front of eyeballs, not in the junk folder.

For businesses looking to grow, Brevo's scalability is a big deal. Your costs won't skyrocket as your contact list grows. It's a solid long-term pick for small businesses with big dreams.

3. Klaviyo

Klaviyo isn't just another email tool. It's a data-driven marketing platform that can take your customer engagement to new heights.

Key Features:

Deep e-commerce integrations (Shopify, Magento, BigCommerce)
Advanced segmentation and personalization
Predictive analytics
Automated workflows
SMS marketing capabilities

Klaviyo's superpower? Using customer data for hyper-personalized campaigns. Imagine emails that change based on what a customer bought or browsed. That's Klaviyo's bread and butter.

Pricing:

Klaviyo's pricing grows with you:

Contacts	Email Only	Email + SMS
Up to 250	Free	Free
500	$20/month	$35/month
2,500	$70/month	$85/month
5,000	$110/month	$125/month

The free plan lets you send up to 500 emails to 250 contacts. As you scale, Klaviyo keeps it simple - no surprises or hidden costs.

Who's it for?

Klaviyo is an e-commerce marketer's dream. If you're selling online and want to turn customer data into smart marketing, Klaviyo could be your secret weapon.

"Klaviyo has become a big player in e-commerce email marketing, mainly because it's really good at using customer data."

Real Results:

Brands using both email and SMS with Klaviyo see a 19% boost in GMV (Gross Merchandise Value) growth rate. That's not chump change - it's real money in your pocket.

Standout Features:

Predictive Analytics: Klaviyo helps you guess what customers might do next. This means you can send the right message at the perfect time, boosting sales.
Advanced Automation: Set up complex campaigns with IF/THEN logic. Welcome series, cart reminders, follow-ups - Klaviyo handles it all smoothly.
Deep Integrations: Klaviyo plays well with over 100 platforms. Your marketing data isn't stuck in one place - it's part of a bigger, smarter system.

Klaviyo's power comes with a learning curve, but it gives you more control. For small businesses ready to get serious about data-driven email marketing, Klaviyo offers the tools to grow and scale in 2025 and beyond.

4. HubSpot

HubSpot isn't just another email tool. It's a CRM powerhouse with a Marketing Hub that's perfect for small businesses aiming to grow in 2025.

HubSpot's Marketing Hub offers:

All-in-one marketing suite
Advanced automation
AI-assisted lead scoring
Dynamic email personalization
Detailed analytics

HubSpot offers four plans:

Plan	Price	Contacts	What You Get
Free	$0	100	Basic email, forms, live chat
Starter	$20/month	1,000	No HubSpot branding, more emails
Professional	$890/month	2,000	Full automation, custom reports, A/B tests
Enterprise	$3,600/month	10,000	Advanced features, dedicated support

The price might make you pause, but HubSpot's value is clear when you look closer. The $890/month Professional plan unlocks features that can boost your email marketing.

HubSpot's automation is a standout. It lets you create complex workflows to nurture leads through long buyer journeys. This is gold for B2B companies with extended sales cycles.

"When you can't instantly reply to every lead and have budget for marketing automation, it's time to look at HubSpot." - Marketing Agency Owner

The email editor is no-code, so anyone can use it. But don't be fooled - it's powerful enough to create highly personalized emails.

For data lovers, HubSpot's analytics are top-notch. You get detailed reports and real-time insights to fine-tune your campaigns.

But HubSpot isn't perfect. It's harder to learn than simpler tools like Mailchimp. But for businesses ready to move from basic emails to complex, multi-channel campaigns, HubSpot has the tools to help you grow in 2025 and beyond.

Keep in mind: HubSpot's pricing is per seat. The Starter plan is $15 per month per Core Seat, while Professional is $800 monthly for 3 Core Seats.

5. MailerLite

MailerLite is shaking things up in email marketing, especially for small businesses in 2025. It's a powerhouse that won't empty your wallet.

Here's why MailerLite is turning heads:

Pricing That Makes Sense

MailerLite's prices are a breath of fresh air:

Plan	Price	Subscribers	Emails/Month
Free	$0	1,000	12,000
Growing Business	$10/mo	1,000	Unlimited
Advanced	$21/mo	1,000	Unlimited

The free plan isn't just a teaser. It's packed with core features like a drag-and-drop editor and automation builder. Need more? The paid plans won't break the bank.

Features That Deliver

MailerLite doesn't skimp on features:

Drag-and-drop email editor that's a breeze to use
Automation workflows to save you time
Landing page builder to boost conversions
Pop-up and embedded forms to grow your list
A/B testing on paid plans to optimize your campaigns

Don't let the simplicity fool you. MailerLite boasts a 92.7% deliverability rate, edging out Mailchimp's 92.6%.

Real Talk from Real Users

Roberta Phillips, a Marketing Manager, puts it plainly:

"MailerLite is a top choice if you're looking for an easy-to-use tool that doesn't skimp on features."

This isn't just one person's opinion. It's a common theme among MailerLite users.

Why MailerLite Shines in 2025

1. It's Easy on Your Wallet

MailerLite's $39/month plan for 5,000 subscribers gives you unlimited emails. Mailchimp? They'll charge you $75 for the same subscriber count and cap your emails.

2. It's User-Friendly

The clean dashboard makes it easy for anyone to create pro-looking campaigns. No tech degree required.

3. It Grows With You

As your business expands, MailerLite keeps up. You can upgrade seamlessly and access more features as you need them.

4. Your Emails Actually Reach Inboxes

With a 96.5% deliverability rate, your messages are more likely to land where they should - not in the spam folder.

If you're a small business looking to step up your email game in 2025 without emptying your pockets, MailerLite deserves your attention. It's got the features, the price, and the ease of use that make it a solid choice, whether you're just starting out or switching from a pricier platform.

6. Email Service Business Directory

DevriX's Email Service Business Directory is a game-changer for small businesses diving into email marketing in 2025. It's a one-stop shop for comparing top email tools, software, and agencies.

What's in the directory? Everything from basic platforms to full-service agencies. You'll find feature breakdowns, pricing info, and real user feedback. Whether you're just starting out or looking to level up, there's something for every business size and budget.

Here's a quick look at some plan options:

Plan	Price	Features	Best For
Boost	$299	Basic email tools, analytics	Startups, small lists
Advanced	$999	Automation, CRM integration	Growing businesses
All In	$2999	Full access, unlimited contacts	Large enterprises

The directory covers all your email marketing bases:

Product launches? Check.
Newsletters? Yep.
Automated campaigns? You bet.
Cart recovery? Absolutely.

One big selling point? Deliverability. Take GetResponse, for example. They're boasting a 99% email deliverability rate. That means your messages are actually landing in inboxes, not spam folders.

And if you're just dipping your toes in? Check out MailerLite. They've got over 650,000 happy customers and offer a free plan for up to 1,000 subscribers. Perfect for testing the waters.

Here's how to make the most of the directory:

Know what you need before you start browsing
Don't just look at one price - compare a few
Free trials are your friend - use them
Read those user reviews - they're gold

Remember, picking the right email platform can seriously boost your business. As finance writer Sarah Li Cain puts it:

"Email marketing is still one of the most effective tools to reach and engage with customers."

So dive in, explore the directory, and find the perfect email marketing match for your small business.

7. GetResponse

GetResponse isn't just another email marketing tool. It's a powerhouse for small businesses in 2025. Here's why:

It's got everything you need to grow your audience and boost sales. We're talking AI-powered email writing, automation that works while you sleep, and landing pages that convert.

But here's the kicker: GetResponse lets you host webinars for up to 1,000 people. That's huge for building authority and connecting with your audience.

Let's break down the pricing:

Plan	Cost	Who It's For	What You Get
Email Marketing	$19/month	Startups, bloggers	All the emails you can send, basic automation
Marketing Automation	$59/month	Growing businesses	Advanced automation, webinars
Ecommerce Marketing	$119/month	Online stores	Win back abandoned carts, suggest products

The best part? Every plan comes with unlimited emails. No caps, no surprises.

Now, you might be thinking, "Sounds great, but is it easy to use?" Absolutely. GetResponse is perfect for small business owners who don't have a marketing team. It's intuitive and user-friendly.

Don't just take my word for it. Here's what one happy user said:

"GetResponse offers more value for money at a lower cost in almost all pricing tiers compared to Mailchimp." - PROMOPULSE

Let's talk results. GetResponse users see up to 40% higher click-through rates than average. That's not just good - that's game-changing.

And if you're selling online, listen up. GetResponse can automatically remind customers about items they left in their cart. It's like having a sales team that never sleeps.

Is it perfect? Not quite. Some users have had emails land in the "Promotions" tab instead of the main inbox. But with good list management and engaging content, you can usually avoid this.

Want to try it out? GetResponse offers a 30-day free trial. No strings attached. You can test every feature and see if it's right for your business.

8. ConvertKit

ConvertKit has become the go-to email marketing platform for creators and small businesses in 2025. It's built for simplicity, perfect for bloggers, podcasters, and digital product sellers who'd rather create content than fight with complex email tools.

Here's what makes ConvertKit stand out:

Easy-to-use sign-up forms and landing pages
Smart automation and segmentation
Simple email editor
Built-in tools to sell digital products

ConvertKit's pricing is clear-cut, based on your subscriber count:

Subscribers	Monthly	Annual (You Save)
Up to 1,000	$29	$290 ($58 off)
Up to 5,000	$79	$790 ($158 off)
Up to 10,000	$119	$1,190 ($238 off)

ConvertKit's creator focus is its secret sauce. They offer a free plan for up to 1,000 subscribers, letting new creators start building their audience without spending a dime. That's been a game-changer for many new online businesses.

Kate Scott, a web designer and business strategist, says:

"ConvertKit puts function and effectiveness first. That's why it's great for most creators and small business owners."

But heads up: ConvertKit's deliverability rates have been a bit of a rollercoaster. They hit 91% in July 2019, but dropped to 60% by February 2020. They've likely improved since, but it's worth keeping an eye on.

ConvertKit's approach to subscriber management is smart. They count unique subscribers, not duplicates across lists. This can save you big bucks as your list grows.

For small businesses looking to make money from their email list, ConvertKit shines. You can sell digital products, run paid newsletters, and even take donations - all within the platform. This all-in-one approach can streamline your business and cut down on the number of tools you need.

Thinking about giving ConvertKit a shot? Try their 14-day free trial. It's a no-risk way to see if it fits your needs. Remember, picking the right email marketing tool can make or break your business growth. Choose wisely!

9. ActiveCampaign

ActiveCampaign isn't just another email tool. It's a marketing automation beast that small businesses can use to create personalized customer experiences at scale.

Here's why ActiveCampaign stands out:

Automation That Rocks: Their visual automation builder lets you create complex workflows without breaking a sweat. Welcome series? Abandoned cart reminders? You got it.

Segmentation on Steroids: Want to send the right message to the right person at the right time? ActiveCampaign's segmentation tools let you slice and dice your audience like a pro chef.

Emails That Actually Arrive: With a 97% deliverability rate, your messages are more likely to land in inboxes, not spam folders.

CRM Built-In: It's not just about email. ActiveCampaign includes a CRM, so you can manage your sales process alongside your marketing. Talk about efficiency!

Now, let's talk money:

Plan	Monthly Price	Who It's For	What You Get
Lite	$15	Startups, Solo Warriors	Email marketing, Automation
Plus	$49	Small Businesses	CRM, Landing pages, SMS marketing
Professional	$79	Established Businesses	Predictive sending, Split automations
Enterprise	$145	Big Players	Custom reporting, VIP support

These prices are for up to 500 contacts. More contacts = higher price. But that's how it works everywhere.

ActiveCampaign grows with you. Starting small? The Lite plan's got your back. Ready to go big? The Enterprise plan's waiting.

One cool feature? AI-assisted email content generation (Plus plan and up). Writer's block? No problem.

But here's the thing: ActiveCampaign is powerful, but it's not simple. It's more complex than basic tools like Mailchimp. Absolute beginners might feel a bit overwhelmed at first.

Don't worry, though. ActiveCampaign's got your back with tons of resources. They offer over 750 pre-built automation templates, sorted by industry. So you can start with proven strategies, even if you're new to the game.

If you're serious about email marketing, ActiveCampaign is a top dog in 2025. Its mix of powerful automation, deep personalization, and high deliverability can help small businesses punch above their weight in the inbox.

10. AWeber

AWeber's been in the email marketing game since 1998. And guess what? They're still kicking in 2025. It's the go-to for small businesses, solo entrepreneurs, and even big companies.

So, what's the big deal with AWeber?

First off, it's packed with features. You get a drag-and-drop email builder, tons of templates (over 700!), and automation tools. Need a landing page? They've got you covered. Want to set up autoresponders? No problem. They even have an AI that helps write your emails. Pretty cool, right?

Now, let's talk money. AWeber's pricing is simple:

Plan	Price	What You Get
Free	$0/month	500 subscribers, 3,000 emails/month
Lite	$15/month	No email limits, up to 3 users
Plus	$30/month	No limits on email lists or landing pages
Unlimited	$899/month	No subscriber limits, personal management

The free plan? It's actually pretty good. You get most features for up to 500 subscribers. Perfect if you're just starting out.

Another big plus? AWeber plays nice with others. It connects to over 750 other apps. So it'll fit right into your current setup.

But here's the thing: AWeber's not perfect. Some users say prices have gone up a lot in 2025. One person said their bill jumped from $49 to $90 a month. That's a big leap.

Tom Kulzer, the big boss at AWeber, says they're all about helping small businesses:

"AWeber hopes to give small business owners the ability to overcome these obstacles by helping them connect with their audiences via email marketing, free of charge."

So, is AWeber right for you in 2025? If you're a small business owner who likes things simple and doesn't mind paying a bit more for a trusted name, AWeber could be your jam.

But if you're watching your pennies or need fancy features, you might want to shop around. Some folks say MailerLite or Brevo give you more bang for your buck.

Platform Comparison

Let's compare the top email marketing platforms for small businesses in 2025. We'll look at features, prices, and how each platform fits different needs.

Pricing and Value

Platform	Starting Price	Free Plan	Best For
MailChimp	$13/month	Yes (500 contacts)	All-in-one marketing
Brevo	$9/month	Yes (300 emails/day)	Budget-conscious businesses
Klaviyo	$20/month	Yes (250 contacts)	E-commerce
GetResponse	$19/month	No	Webinar hosting
MailerLite	$10/month	Yes (1,000 contacts)	User-friendly interface

MailChimp's free plan is great for startups. Brevo's pricing is based on emails sent, not contacts. This can be a big deal if you have a large list but don't email often.

Key Features

MailChimp isn't just about email. It's got AI-powered content creation and tools for SMS, landing pages, and even postcards.

Klaviyo is the go-to for e-commerce. It plays nice with Shopify and Magento. One e-commerce startup saw their click-through rates jump 41% after switching to Klaviyo.

GetResponse lets you host webinars for up to 1,000 people. That's huge if you want to build authority and connect with your audience.

MailerLite keeps it simple. Their drag-and-drop editor is easy to use, making it perfect for small businesses without a big marketing team.

Automation and Personalization

Klaviyo's predictive analytics can guess what your customers will do next. That means you can send super targeted emails.

MailChimp's Standard plan ($20/month) has AI tools and advanced targeting. This level of automation can boost your email game big time. We're talking about a potential 26x return on investment.

GetResponse users see up to 40% higher click-through rates than average, thanks to their smart automation.

Deliverability

Your emails need to actually reach inboxes. Here's how these platforms do:

MailerLite: 96.5% deliverability rate
GetResponse: 99% deliverability rate
Brevo: 89% deliverability rate

GetResponse wins here. Their emails are more likely to land in inboxes, not spam folders.

Scalability

As you grow, you'll need more from your email platform. MailChimp and Klaviyo grow well with you. Klaviyo is especially good for fast-growing e-commerce businesses.

MailerLite stays affordable as you scale. Their $39/month plan for 5,000 subscribers gives you unlimited emails. MailChimp charges $75 for the same number of subscribers and limits your emails.

The Verdict

There's no perfect platform for everyone. The best choice depends on what you need:

Want it all in one place? Go with MailChimp.
Selling stuff online? Klaviyo's your best bet.
On a tight budget? Look at Brevo or MailerLite.
Love webinars? GetResponse has you covered.

Pick the one that fits your business best. And remember, the right tool can make a big difference in your email marketing success.

Summary and Recommendations

Let's cut to the chase: picking the right email marketing platform can make or break your small business's digital game in 2025. Here's the lowdown on the best tools for different needs:

MailChimp: Best Overall

MailChimp's still the top dog. Why? It's easy to use, has AI-powered content creation, and killer automation. Their Standard plan at $20/month could give you a 26x return on investment. That's not chump change.

Klaviyo: E-commerce Champion

Selling stuff online? Klaviyo's your best bet. It plays nice with e-commerce platforms and has top-notch segmentation. One startup saw their click-through rates jump 41% after switching. That's what happens when you get your emails in front of the right eyes.

Brevo: Budget-Friendly Option

Watching your wallet? Check out Brevo (used to be Sendinblue). They charge based on emails sent, not list size. Starting at $9/month, it's perfect if you've got a big list but don't email often.

GetResponse: Built for Growth

Planning to scale? GetResponse has your back. Their plans grow with you, and they've got cool extras like webinar hosting. Users report click-through rates up to 40% higher than average. Not too shabby.

MailerLite: Keep It Simple

Want to skip the tech headaches? MailerLite's your answer. It's super easy to use and won't break the bank at $39/month for 5,000 subscribers with unlimited emails.

Here's the deal: the best platform depends on what YOU need. Take advantage of free trials before you commit. And remember, even the fanciest tool won't save bad content. Focus on giving your subscribers value, and you'll see results.

As you kick off your 2025 email marketing:

Get personal. Use those segmentation tools.
Think mobile. Your emails better look good on phones.
Always be testing. A/B testing is your friend.
Watch those deliverability rates. Emails in spam folders are useless.

Pick the right platform, nail your strategy, and watch your engagement take off. It's that simple.

FAQs

What is the best software for email marketing?

Picking the right email marketing software boils down to what you need, how much you can spend, and how big your business is. Here's a quick rundown of some top picks for small businesses in 2025:

MailChimp

Great for newbies and all-in-one marketing
Standard plan: $20/month
Offers AI-powered content creation and automation
Some businesses see a 26x return on investment

Klaviyo

E-commerce powerhouse
One startup saw their click-through rates jump 41% after switching
Plays nice with Shopify and Magento

Brevo

Budget-friendly: $25/month for 20,000 emails
Perfect if you've got a big list but don't email often

MailerLite

User-friendly and wallet-friendly: $39/month for 5,000 subscribers, unlimited emails
96.5% deliverability rate (your emails actually make it to inboxes)

GetResponse

Built to grow with you
Users report click-through rates up to 40% higher than average
Bonus: Host webinars for up to 1,000 people

ActiveCampaign

Starts at $29/month for 1,000 contacts
Known for killer automation and CRM integration

Each tool has its strengths. Try a few free trials to see which one clicks with you and your business.